The influence of life satisfaction on nostalgic advertising and attitude toward a brand

Nostalgic advertising has become a popular means for advertisers to reach their consumers. A viewer's life satisfaction is an important factor that may influence the effect of nostalgic advertising. Positive life satisfaction is an important determinant of nostalgic advertising receptivity. Thus, the present study builds a model for the relationships among life satisfaction, nostalgic advertising, emotional response toward a brand, ad attitude and purchase intention. Life satisfaction was identified as an antecedent variable for evoked nostalgia. In addition, emotional response to the advertised brand was shown to be an important predictor of purchase intent. The findings provide insightful implications for marketers and advertisers by identifying meaningful relationships between life satisfaction and nostalgic advertising.     

On the transferability of the Asian rice green revolution to rainfed areas in sub‐Saharan Africa: an assessment of technology intervention in Northern Ghana

This article investigates the impact of technical intervention on the adoption of a set of improved rice production technologies, as well as on productivity and profit for smallholders in rainfed lowland areas in Northern Ghana. The key finding is that productivity and profit are significantly enhanced when modern varieties (MVs) and chemical fertilizer are adopted, coupled with water control techniques. This is essentially the transfer of the Asian Green Revolution to sub‐Saharan Africa. Such transfer, however, is not truly successful unless information about the use of MVs and fertilizer is directly disseminated by extension activities.     

参与国际标准化活动,明天会太迟

主要贸易国早已认识到国际标准的重要性,可是,发展中国家的大多数团体对标准化的了解却甚少,他们没有注意到国家及国际水平的标准化和质量认证带来的有利时机,甚至他们没认识到国家标准化机构参加国际标准化活动的价值。     

Board Gender Diversity and Corporate Response to Sustainability Initiatives: Evidence from the Carbon Disclosure Project

This paper investigates the effect of female representation on the board of directors on corporate response to stakeholders’ demands for increased public reporting about climate change-related risks. We rely on the Carbon Disclosure Project as a sustainability initiative supported by institutional investors. Greenhouse gas emissions measurement and its disclosure to investors can be thought of as a first step toward addressing climate change issues and reducing the firm’s carbon footprint. Based on a sample of publicly listed Canadian firms over the period 2008–2014, we find that the likelihood of voluntary climate change disclosure increases with women percentage on boards. We also find evidence that supports critical mass theory with regard to board gender diversity. These findings reinforce initiatives being undertaken around the world to promote gender diversity in corporate governance while demonstrating board effectiveness in stakeholder management.     

Late Disclosure of Insider Trades: Who Does It and Why?

We attempt to understand the personal incentives that motivate corporate insiders to engage in unethical behavior such as delayed trade disclosure. Delayed disclosure affects corporate transparency and other shareholders in the firm potentially suffer investment losses because they are unaware of insiders’ activities. Using archival data from the 300 largest Australian firms between 2007 and 2011, the results show that risk factors such as insider age and tenure and wealth effects in the form of insider shareholdings affect the likelihood of delayed reporting. Governance positions such as committee membership mitigate this behavior. Our study highlights the importance of considering individual insider’s wealth and risk factors. The self-monitoring role of governance positions is also indicative of the effectiveness of internal corporate governance in the prevention of illegal insider behavior.     

接收征地中的各方声音

在动用征收权时,我们要实现公众利益和保护私人产权利益的平衡,这种冲突不仅是表现在纽约、美国,在中国也是亟待解决的。在纽约这个城市,如果政府要动用国家征收权征收土地,就要严格按照相关法律、遵守程序规定,然而这并不意味着事情会一帆风顺。我们会遇到很多困难和挑战,梅尔罗斯公地的     

Volunteers as tour guides: a stakeholder–agency theory case study†

The use of volunteer tour guides by commercial tour operators has attracted little scholarly attention. This paper presents a qualitative case study of a commercially organized tour led by volunteer tour guides, and explores how the guides' status as volunteers shaped experiences of tour customers. Analysis, underpinned by stakeholder–agency theory, highlighted a range of service delivery issues that emerged during the tour. Theoretical and applied implications are discussed, with particular reference to how tour operators might negotiate the vexed issue of managing service delivery quality in the context of tour services paid for by customers, yet delivered by volunteers. Further research is required to explore potential differences in the willingness of tour operators to invest in human resource development initiatives for paid versus volunteer tour guides, along with possible flow-on implications for tour guides' role performance and customer satisfaction.     

The effect of cross‐listing on insider trading returns

Holding privileged positions within firms, insiders can acquire excessive private benefits based on their informational advantage. The bonding hypothesis suggests that this can be prevented when a firm is cross‐listed on an exchange with higher regulatory and legal costs compared with its home exchange. When cross‐listed insiders buy and sell shares, the returns earned are lower than in domestic firms. This difference is attributable to the increased shareholder protection in cross‐listed firms that constrains the extraction of private benefits, such that when cross‐listed insiders trade, they trade for non‐informational reasons.     

Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus

Social experience (i.e., social inclusion versus exclusion) is an important factor that influences consumer behaviors but has not been adequately examined in advertising research. To fill this gap, we conducted three experiments to investigate how consumers’ social experiences affect their responses to promotion-focused versus prevention-focused advertisements. Our findings indicated that consumers who experienced being included or being ignored responded more favorably to promotion-focused advertisements than prevention-focused advertisements. However, these effects were due to different underlying mechanisms. Consumers who experienced being rejected were indifferent to advertisements’ regulatory focus, but they preferred promotion-focused advertisements once they received a self-esteem boost. These findings are believed to provide meaningful contributions to both advertising research and practice.     

Costs and Perseverance in Serious Leisure Careers

Few studies have explored the impacts of costs on serious leisure careers. This article presents a case study of amateur athletes encountering a significant cost—cancellation of the 2012 Ironman New Zealand triathlon—and how they persevered despite this cost. Through a phenomenological research design incorporating qualitative interviews with 14 amateur triathletes, grounded theory analysis revealed that despite encountering a significant cost, athletes remained committed to their serious leisure careers. Athletes acknowledged and accepted the inherent risk of cancellation associated with outdoor sports events. Their experiences stimulated deployment of cognitive and behavioral strategies aimed at rationalizing or mitigating risk. This article contributes three theoretical propositions regarding costs encountered by serious leisure amateurs, how they persevere around costs, and concomitant impacts on serious leisure career trajectories.